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Free!!! Waec 2018 Marketing (Essay x Objective) Answers – May/June Expo

Thursday, May 10, 2018

MARKETING
1a)
Industrial product is a good used by a company for business consumption. It is distinct from a consumable good, which is purchased by individuals for personal and family consumption.
-Example-
i)Natural product
ii)Farm Product

*no5*
Market Union is an organization whose membership consists of workers and unionleaders, united to protect and promote their common interests. ... Also called house union, a company union is often a bogus one and generally illegal.
: No 2



1. Marketing Research
keeps you focused on
your target consumers or
customers.
2. Marketing Research
helps you prioritize, so
you can focus on what
important.
3. Marketing Research
helps you determine
which options will be
most lucrative.
4. Marketing Research
gives you a competitive
advantage.
5. Marketing Research
helps you make better
decisions and reduces risk.
6. Marketing Research
keeps you relevant and
future focused.


 1c
Consumer goods are products that are purchased for consumption by the average consumer. Alternatively called final goods, consumer goods are the end result of production and manufacturing and are what a consumer will see on the store shelf. Clothing, food and jewelry are all examples of consumer goods. Basic materials such as copper are not considered consumer goods because they must be transformed into usable product....
(1b)
consumer product is a product bought by final consumers for personal consumption.
-Example-
(i)Convenience product
(ii)Shopping product

(1c)
Primary products are goods that are available from cultivating raw materials without a manufacturing process.
-Example-
(i)agriculture product
(ii)fishing product

(1d)
secondary productProduct processed from raw materials that is not a primary product of the company or industry.
-Example-
(i)chemical product
(ii)plant/natural product
 1c Primary products are natural raw materials that are “extracted” from the land or ocean. They include productsof mining, agriculture, forestry and fisheries

CHOOSE ONLY 2 EXAMPLES PLS

Example :
 oil
water
fish
fruit
crops
wood
No 2

1. Marketing Research

keeps you focused on

your target consumers or

customers.

2. Marketing Research

helps you prioritize, so

you can focus on what

important.

3. Marketing Research

helps you determine

which options will be

most lucrative.

4. Marketing Research

gives you a competitive

advantage.

5. Marketing Research

helps you make better

decisions and reduces risk.

6. Marketing Research

keeps you relevant and

future focused.


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